About Sentient Creative

We're the fractional marketing department your business has been looking for.

A UK-based fractional marketing team with over a decade of hands-on results for SaaS and online businesses — across the UK, USA, Israel, Europe, and Asia. We plug into your business as a complete marketing function, and stay until the work is done.

OL
Oliver Lynch
Founder & Director · Sentient Creative Ltd
Over 10 years of hands-on experience in SEO content strategy, digital PR, AIO/GEO, social, and video — building organic growth functions for SaaS and online businesses from early stage through to scale. Every engagement is personally overseen and quality-assured.
SEO Strategy SaaS Growth AIO / GEO Digital PR Content Systems Video Content Social Strategy

Our story

Built to solve a real problem.

Most growing businesses understand they need marketing. Very few have a strategy that connects what they're doing to how their business actually grows. Blog posts get written, social goes out, traffic trickles in — and nobody's quite sure what's working or why.

Sentient Creative was built to fix that.

Registered in the UK with offices in York and Plymouth, Devon, we work as a senior marketing partner — not a production line. We take the time to understand your product, your buyers, and the metrics that matter before we build a strategy, write a word, or place a link.

More than a decade of clients later, the approach hasn't changed. Strategy first. Quality execution. Measurable results.

What we specialise in

Broad reach marketing, precisely targeted.

Our specialism is building marketing functions that work across every channel your buyers use — from organic search to AI-generated answers, from LinkedIn to YouTube. We don't pick one channel and ignore the rest. We design systems that compound.

SEO Content StrategyBlog posts, pillar pages, topic clusters, content calendars
AIO & GEO VisibilityCited in ChatGPT, Perplexity & Google AI Overviews
Digital PR & Link BuildingReal coverage from real publications — not link farms
Video Content StrategySocial-first to full production, scaled to your brief
Social Media StrategyLinkedIn, YouTube, Instagram — audience-first planning
Technical SEOAudits, Core Web Vitals, schema, site architecture

A trusted network of skilled specialists.

Every engagement at Sentient Creative is led and personally overseen by Oliver. Strategy, direction, and quality assurance run through one senior point of contact — so you always know who's responsible for the work.

For the right workstreams, we bring in a vetted network of specialists matched to your project, not assigned by availability. A video producer who understands SaaS. A technical SEO lead who can brief a dev team. A paid media specialist who knows B2B funnels.

You get the right person for every part of the job. Senior all the way through.

Video Production Graphic Design Technical SEO Paid Media Digital PR SaaS Growth Consulting Motion & Animation UX Copywriting Brand Strategy
Selected client work

Ten years is a lot of ground to cover.

A selection of the businesses we've worked with and the results we've driven. Each one a different product, a different market, and a different problem to solve.

ClickCease (now CHEQ)
Fraud Prevention SaaS
4× organic traffic in 6 months (400% growth)
Full content strategy built from scratch — keyword research, blog production, and on-page SEO delivering transformational organic growth. Built the brand as a thought leadership source in the ad fraud space.
Fixflo
PropTech SaaS
4× inbound MQLs — highest volume the team had seen
Ebooks, targeted blogs, and off-page content designed to move buyers through the funnel. Also managed digital PR, newsletters, and social content.
ScreenCloud
Digital Signage SaaS
2× organic traffic · Top AIO/GEO vs all competitors
Doubled organic traffic in 3–6 months, secured AI-generated visibility dominance, and consolidated brand authority. Rejuvenated video and social strategy from a stagnant baseline.
Arbox
Gym & Studio SaaS
5× page-one rankings in 6 months
Structured SEO content programme driving a fivefold increase in first-page rankings — establishing Arbox as a topical authority in a competitive niche.
FraudBlocker
Fraud Prevention SaaS
100% organic traffic increase in 2 months
SEO content creation targeting high-intent keywords — doubling organic traffic within 2 months through consistent, structured output.
Infinox
Fintech
3× traffic on site relaunch
Complete brand voice overhaul and website copy refresh — relaunching with triple the organic traffic versus the previous site.
Kevlar Defense
Cybersecurity SaaS
Website setup and SEO optimisation for a US-based cybersecurity platform offering phishing simulation, dark web monitoring, and incident response services.
BAM Nuttall
Construction & Civil Engineering
Designed and produced a complete cyber security training programme — video modules, ebooks, and learning materials — for a workforce of thousands across active construction sites.
Honda UK
HR & Internal Comms
Internal communications audit, newsletter strategy, and content framework for Honda UK's HR function — improving employee engagement across multiple UK sites.
Baabuk
DTC / E-commerce
Web copy, marketing text, email newsletters, and social content — adapting tone and messaging to fit a distinctive brand identity across multiple content types.
Sailo
Travel & Boat Rentals
SEO-focused landing page strategy and conversion copy — destination and category pages designed to rank and convert high-intent travellers searching for boat rentals.
Residently
PropTech Platform
Ongoing content strategy and blog management — building topical authority in the PropTech space through consistent, well-researched editorial output.
How we work

The things we won't compromise on.

Senior oversight, always
Every piece of work is reviewed and signed off by Oliver before it reaches you. No junior account managers, no anonymous content farms.
Strategy before output
We don't start writing until we understand your product, your buyers, and what success looks like. Marketing without strategy is just noise.
Right specialist, right job
We bring in the precise expert each workstream needs. A video project gets a video producer. A PR campaign gets a PR specialist. No generalist stretching.
Results you can measure
Traffic, rankings, MQLs, AI citations. We set the metrics at the start and report against them honestly — including when something needs to change.
Work with us

Sound like the team you're looking for?

Book a free 30-minute strategy call — no pitch deck, no obligation. Just a candid conversation about where you are and what's possible.

Book your free call →
Typically respond within 1 business day  ·  UK-based  ·  Working globally